What we stand for

1. Authenticity
2. Quality
3. Fair Wear
4. Organic cotton

 

 

1. Authenticity

QelleQ was created because we felt the need to design cool and stylish t-shirts and clothing. Cool apparel for ourselves as well! That’s why we have pretty high standards. Authenticity and originality in design is an absolute must. Designs that will make you wonder, think or smile.

 

 

2. Quality

From the very start we decided quality must be as high as can be within QelleQ's apparel. We chose a type of cotton which provided fabric durability and comfort fit.
Quality is also an on-going process of searching, building and discovering new ways to improve key factors in our company in our aim for success. That’s why we recently found a new supplier of textile. A supplier who can meet our new and higher standards. A supplier who can deliver a higher quality textile, organic cotton and Fair Wear products as well (http://www.fairwear.org).

Quality in printing is what QelleQ stands for as well. Most of our clothing has been silk screen printed. This technique provides us with long lasting quality prints. Nevertheless we will always look for other techniques to provide our customers with high quality clothing.

 

 

3. Fair Wear

It is part of our corporate social responsibility to choose Fair Wear products. Products from suppliers that take responsibility for their supply chain.
The Fair Wear Foundation (FWF) is dedicated to enhancing workers’ lives all over the world. As from September 2011, QelleQ only purchases 100% verified Fair Wear products.

 

 

4. Organic cotton

Corporate social responsibility involves taking care of the environment. QelleQ chooses organic cotton if possible. A great deal of our products today is already made out of this material. Unfortunately we cannot provide our customers a 100% organic collection just yet, but the percentage is rising. Choosing Fair Wear products and organic cotton is a part of our sustainability strategy to protect both people and the environment.